Logo design and brand identity for Ritm. They have one mission and it’s simple: better your cycling experience with quality gear. Ritm offers a full line of UCI approved full carbon wheel sets in various dimensions to suit your riding style.
design and art direction Rudmer van Hulzen at G2K
product photography Pieter Jan Oudega
campaign photography Marleen Annema
typefaces ITC Garamond, Rubik
product photography Pieter Jan Oudega
campaign photography Marleen Annema
typefaces ITC Garamond, Rubik